Retail tubs lined along a shelf edge with crisply printed labels

Retail / FMCG labels

On a retail shelf the label does two jobs at once: it has to win the glance, and it has to scan first time at the till. Those two goals pull against each other more often than people expect.

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What the label has to survive

  • Barcode reliability

    A barcode printed too small, truncated, or in the wrong colour will fail at the till. Red bars do not scan.

  • High line speed

    Automatic applicators running at full speed need consistent liner release and accurate die registration.

  • Shelf competition

    The label has a fraction of a second to register against everything either side of it.

  • Frequent artwork changes

    Promotions and variants mean short runs and fast turnaround on new versions.

A typical construction

Where we usually start for retail / fmcg work. It is a starting point, not a specification — we confirm every element against your container, filling line and shelf life before quoting.

  • FaceSemi-gloss paper
  • AdhesiveGeneral-purpose permanent
  • FinishGloss varnish
  • 1,000Minimum order, built for far more

What we'll ask you

Answering these up front is the fastest route to an accurate quote.

  • We print barcodes at GS1 100% with no truncation, and never in red.
  • Whether the applicator is hand, semi-automatic or a high-speed automatic line.
  • How many variants share a die — sharing tooling across a range spreads the once-off cost.

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Let's spec your retail / fmcg label

Tell us the container and the conditions — we'll do the rest.

Request a quote (+27) 31 700 1980