Macro of CMYK halftone dots forming a continuous-tone image

Full colour labels

Full colour means process printing: cyan, magenta, yellow and black built up in combination to reproduce photographs and continuous-tone artwork, rather than flat spot colours.

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How it works

Four process inks build the image, with spot colours added where a brand colour has to be exact. This is the work our print-excellence awards were won on, and it is where flexographic press control matters most — dot gain, register and impression all have to be held across the whole run.

  • Photographic artwork

    Product images and continuous-tone illustration.

  • Complex gradients

    Blends that cannot be built from spot colours.

  • Shelf impact

    Where the label has to compete visually on a crowded shelf.

  • Brand colour accuracy

    Spot colours can be added alongside process where exactness matters.

The numbers

  • CMYKFour process inks
  • 177Line screen
  • 3%Minimum highlight dot
  • 18Print-excellence awards

What we'll ask you

Answering these up front is the fastest route to an accurate quote.

  • Whether any brand colour must be matched exactly, which usually needs a spot ink.
  • Supplying images at 300dpi at final size in CMYK.
  • That a 3% highlight dot gains to roughly 12% on press, so very light tints need care.

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Ready to print?

Tell us the container and the conditions — we'll spec it and quote it.